Seniors Are the Cannabis Market Few Companies Are Targeting
Quotes: As more states begin legalizing marijuana for medical and recreational purposes, the older generations — part of the “conservative experimenter” group, according to Deloitte — will likely show more interest in it. And with the U.S legal marijuana market expected to hit $40 billion by 2021, there is plenty of opportunity to build out your consumer based to include seniors.
Seniors spend a lot of money on medication
Seniors have multiple health concerns
Seniors have more disposable income
Brands aren’t spending dollars on them
People buying cannabis products still prefer the in-store experience, as it provides a time to receive education, learn about offerings and talk to knowledgeable people. Older adults may be nervous going to retailers, so make it an inviting atmosphere and be professional and respectful.